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Racine, Wisconsin

Racine Experience Center

Experience the Case IH brand with a visit to the Racine Experience Center. The 20,000-square foot showroom and event space located in Racine, Wisconsin, connects visitors with the past, present, and future of Case IH, including the company's collection of heritage pieces instrumental to the development of today's Case IH Magnum^TM series tractor.

The Racine Experience Center is also the kickoff location for tours of our Manufacturing Operations and includes the Case IH Fan Shop that offers exclusive merchandise and apparel. Currently, all visits need to be scheduled in advance.

Address:
2701 Oakes Road
Sturtevant, WI 53177

To Request a Visit: Call our Customer Relations team at 1-877-422-7344. Responses will be provided within two business days (excluding holidays)

Important Visitor Guidelines (for Racine Experience Center only):

All ages are welcome to visit the Racine Experience Center; children/minors must be accompanied by an adult.
Pictures are encouraged while visiting the Racine Experience Center!

image of sign outside of Racine Manufacturing Plant

Racine Plant Tour

Racine is the global headquarters for Case IH and the home to Magnum™ series tractors. Units produced in Racine are for both domestic and global consumption. In addition, this facility builds and assembles components for other Case IH products assembled in sister plants spread throughout the world.

Tours last approximately 2 hours and are scheduled Monday through Friday for 9:00 AM and 12:30 PM (subject to change and availability). A minimum of two business days is required to schedule a tour. Groups of up to 60 people can be accommodated. This is a walking tour of approximately 1.3 miles.

After the tour, visitors can visit the Racine Experience Center and the Case IH Fan Shop to purchase exclusive merchandise and apparel.

Address:
2701 Oakes Road Sturtevant, WI 53177

To Request a Visit:
Call our Customer Relations team at 1-877-422-7344. Responses will be provided within two business days (excluding holidays).

PLANT TOUR VISITOR GUIDELINES

Built by Farmers, for Farmers

Experience the Case IH brand by visiting one of our state-of-the-art manufacturing facilities, Racine Experience Center, or the Fan Shop.

Exclusive 360 degree look at the manufacturing processes used to build the equipment you love!
Personalized tour connecting the past, present, and future of Case IH equipment.
The latest merchandise and apparel for the whole family.

Note: A minimum of two business days is required to confirm a request; additional time for large groups. Groups of up to 60 people can be accommodated. Last minute requests are not guaranteed.

Image of Steiger being assembled in plant

Visitor Guidelines

Individuals must be 12 years of age to tour the facility.
Cell phones, cameras, video cameras, backpacks and handbags are not permitted while in the plant.
Long pants and closed-toe, closed-back, low-heeled shoes are required. No shorts or sandals.
Our plants are designated Foreign Trade Zones and require an additional level of security. A valid ID (state license, country license or passport) may be requested from all persons 18 years of age and older to enter the facility.
Safety is our number one priority. Visitors will be provided safety glasses, a high-visibility vest, and hearing protection; steeled-toe shoe covers and safety helmet (as required). All tour guests must stay with their guide during the tour and stay within the marked pedestrian walkways. Restricted areas are strictly prohibited for visitors to enter.
If you have any disability-related needs or health-related concerns, please advise your tour guide so your needs can be properly met. Please note, canes and walkers are not permitted in the plant; manual wheelchairs are allowed and must be pushed by an accompanying guest.